Org Charts - A Corporate Asset or a Waste of Time?

Over the years Ive seen every type of org chart in existence. Some have come and gone only to come again. Every year or two the latest revolutionary thinking in corporate organizational theory spawns a new form of charting. The dynamics of corporate organization are so revered by B-school professors and management consultants that an entire generation of corporate management has drunk the org chart Kool-Aid. These managers often rush to adopt the latest thinking without any consideration for whether or not the new form of structure is even appropriate for their business. So powerful is this dynamic that entire companies and numerous products have been built to support these latest trends. In the time it has taken to author this musing it wouldnt surprise me if Visio had a new product release (OK, Im stretching a bit).

So, is an org chart a corporate asset or a waste of time? The answer depends on the purpose behind its creation, the process used to create it and the corporate purpose for the existence of the chart post creation. The following list contains my top 10 reasons not to create an organizational chart:

1. To give the CEO an opportunity to view his name at the top;
\r 2. Because you need to beef up your management presentation and you have room for an extra PowerPoint slide;
\r 3. Your management consultant told you to create one;
\r 4. The business planning software you purchased has a template for one;
\r 5. Your CFO just read a new article on corporate organizational theory;
\r 6. You just attended an off-site where someone drew an off-the-cuff chart on a dry erase board and it looked good;
\r 7. When reviewing your competitors website you noticed they had one and your website needed updating anyway;
\r 8. There wasnt anything better for the intern to do;
\r 9. Someone got a promotion, and;
\r 10. It just seems like you should have one.

Putting the satire aside, a business should in fact have an organization chart. A sincerely motivated, properly constructed and actively implemented organizational chart can in fact help refine the operational aspects of any business. The development of an org chart should be a serious initiative born out of solid underlying business logic, process and methodology. Culture and environment are considerations that are often times completely ignored in the design of and org chart while perhaps representing the most critical architectural elements.

The most common mistake made by corporate management is that the organization chart is created way too early in the process. Much like the order of operation principals that apply to an algebraic formula, if you get the sequencing wrong you cant solve the problem. An org chart is not where you start the process, but is rather the culmination of the process helping to insure a certainty of execution and clarity of direction.

The process of corporate organization is most succinctly and easily understood by using the following order of operation: Vision dictates mission, which dictates strategy, which dictates tactics, which in turn dictates process. The org chart should enter the organizational construction cycle as part of the process phase. At this stage of development there is a clear picture of who, what, when, where, why and how. It is only at this stage that you can properly align expectations, with process, culture and environment. It is then and only then, that you should address the need for, and deployment of, your human capital assets.

The bottom line is that I have observed all types of organizational structures (in vogue, antiquated and otherwise) succeed and I have also seen them fail. It is not the type or the style of chart used that works or doesnt, rather it is the process of design that was used in creating the org chart that will determine its usefulness and functionality.

Mike Myatt is the Chief Strategy Officer at N2growth. N2growth is a leading venture growth consultancy providing a unique array of professional services to high growth companies on a venture based business model. The rare combination of branding and corporate identity services, capital formation assistance, market research and business intelligence, sales and product engineering, leadership development and talent management, as well as marketing, advertising and public relations services make N2growth the industry leader in strategic growth consulting. More information about the company can be found at http://www.N2growth.com.

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